Knowledge Visualization Community Operation
→
Summary
Operated and grew a dedicated online community focused on knowledge visualization, fostering engagement and content creation.
Henry Chuang
Senior Brand & Marketing Strategist
Shenzhen, CN.About
A highly accomplished Brand and Marketing Strategist with 15 years of experience, specializing in full-case brand strategy, Martech-driven content marketing, and digital growth. Proven ability to lead large-scale brand/planning teams across diverse industries, including commercial real estate and apparel, for three listed groups. Successfully generated over 2 million words of high-impact content, achieved 1.3 million+ cumulative reads on leading platforms, and built influential online communities with hundreds of members and KOLs, consistently driving significant brand visibility and business growth.
Work
Guangyunxing Group
|Planning Director
Unknown, Unknown, China
→
Summary
Led strategic planning, marketing strategies, brand packaging, and promotional work for a portfolio of smart health management brands, including GHP smartwatches and Guangyun Health APP, for a Peking University bio-invested enterprise.
Highlights
Directed comprehensive strategic planning and marketing initiatives for a diverse portfolio of smart health products, including GHP smartwatches, gene testing, and cell beauty.
Developed and executed innovative brand packaging and promotional strategies that enhanced market positioning and consumer engagement for multiple product lines.
Oversaw the full lifecycle management of brand assets, ensuring consistent messaging and visual identity across all marketing channels.
Implemented data-driven marketing strategies to optimize product promotion and expand market reach within the competitive health tech sector.
Tiehan Eco (Tiehan Yifang Subsidiary)
|Brand Director
Unknown, Unknown, China
→
Summary
Coordinated and managed brand promotion, product marketing, content output, and internet promotion for three major product lines under a national high-tech environmental listed group's subsidiary.
Highlights
Orchestrated brand promotion, product marketing, content output, and digital promotion for three major product lines (Ecological Greening, Garden Balcony, Mobile Green Walls), significantly enhancing market presence.
Developed and implemented a wide range of marketing collateral, including corporate brochures, VCR promotional videos, product manuals, and business plans, supporting major product launches.
Designed and enforced Visual Identity (VI) system specifications and brand strategic planning, ensuring consistent brand messaging across all platforms.
Formulated and executed content marketing strategies that drove online engagement and supported lead generation for key business initiatives.
Yide Holdings (now Yuegangwan Holdings)
|Planning Manager
Unknown, Unknown, China
→
Summary
Managed and standardized planning, marketing, brand promotion, new media operations, CS system design, and corporate public relations for 7 project companies under a top 3 brand in China's commercial trade sector.
Highlights
Directed and standardized planning departments across 7 project companies, overseeing national planning, marketing, brand promotion, and new media operations.
Produced impactful marketing assets, including VCR promotional videos and property brochures, and developed visual identity guidelines for various park projects and large-scale themed events.
Implemented and managed CS (Customer Service) system design and corporate public relations, enhancing customer satisfaction and brand reputation.
Developed and standardized business line management protocols for planning operations, improving efficiency and consistency across multiple projects.
Eddy U
|Planning Manager
Unknown, Unknown, China
→
Summary
Responsible for company brand promotion, event planning, and media public relations, serving over 20 apparel brands and clients in real estate, home furnishings, jewelry, and shopping centers.
Highlights
Managed brand promotion, event planning, and media relations for a top 10 landscape design firm, serving over 20 major apparel brands and diverse clients.
Orchestrated high-profile events such as the International Design Master China Tour, attended by UN-Habitat and Futian Government officials.
Designed and produced comprehensive customer magazine brochures for a diverse portfolio of clients, enhancing their brand image and market reach.
Contributed to significant media exposure and public engagement through strategic event planning and execution for various industry leaders.
Red Star Macalline (Shenzhen Buji Store)
|Copywriter/Planner
Shenzhen, Guangdong, China
→
Summary
Developed and edited extensive copywriting for a major shopping mall, executed event planning, and drove brand promotion initiatives for China's top home building materials chain.
Highlights
Developed and edited extensive copywriting for a major shopping mall, executing event planning and driving brand promotion initiatives.
Successfully planned and executed large-scale events, including investment promotion press conferences, grand opening ceremonies, and industry exhibitions.
Facilitated cross-industry collaborations with major partners like Vanke, Suning, Tencent, and SouFun, expanding market reach and brand influence.
Contributed to corporate culture building and developed internal documentation, ensuring consistent communication and operational efficiency.
Education
Harbin Normal University
Harbin, Heilongjiang, China
→
Bachelor
Marketing
Languages
Chinese
Skills
Brand Management
Brand Planning, Marketing Strategy, Creative Planning, Event Planning, Brand Lifecycle Management, Audience Segmentation, Brand Promotion, Brand Strategy.
Content Creation & Editing
Copywriting, Content Editing, Soft Articles, News Writing, Speeches, Interviews, Scriptwriting, Public Documents, Reports, User-Centric Content, Product Thinking, 2M+ Words Authored, 100+ Articles Published.
Visual Communication & Design
Visual Communication, Graphic Design, Motion Graphics, UI/UX Interaction, Aesthetic Literacy, Creative Techniques, PPT Production, Adobe Photoshop, Adobe Illustrator, Layout Software, Brand Album Design.
Digital Marketing & Growth Hacking
Martech, Digital Marketing, Growth Hacking, AAARRR Model, North Star Metric, Private Domain Traffic, Technical Marketing Tools, Scientific Online Marketing, Cost-Effective Growth, 30K+ Daily PV.
New Media & Short Video Marketing
New Media Communication, Short Video Content Marketing, New Media Account Operations, IP Incubation, PGC/UGC Strategy, KOL/KOC/KOS Channel Seeding, Precise Placement, Live Stream SOP Operations, 1.3M+ Cumulative Reads (Zhihu), Official Homepage Recommendations.
Product Planning & User Experience
Product Planning, Product Design, User Experience (UX), DTC Marketing Trends, User Journey Mapping, Peak-End Rule, Aha Moment, Scenario Marketing.
Leadership & Management
Team Leadership, Project Management, Cross-functional Team Management, Team Building, Strategic Prioritization, Stakeholder Management, Operations Management, Process Optimization, Team of 50+.
Community Management
Community Building, Community Engagement, KOL Management, Online Community Operation, Hundreds of Members, KOLs with Millions of Followers.
Public Relations
Media Relations, Corporate Communications, Crisis Management, Public Affairs.
Cross-Industry Expertise
Home Building Materials, Commercial Real Estate, Design Industry, Apparel Industry, Health Tech, Environmental Industry.
Projects
Blockchain Industry Visual Presentation
→
Summary
Produced a compelling visual presentation (PPT) for the blockchain industry, translating complex concepts into accessible and engaging content.